
Wi-Fi CERTIFIED™ Makes it Wi-Fi®: What Retailers and Consumers Need to Know
Wi-Fi® is a remarkable success story. The technology continues to take the wireless industry by storm and exceed expectations. End users have shown strong loyalty to Wi‑Fi and Wi‑Fi CERTIFIED™. The Wi‑Fi CERTIFIED program, developed and managed by the Wi‑Fi Alliance, tests new products in more than ten independent Authorized Test Laboratories worldwide. To date, there have been more than 3,300 Wi-Fi CERTIFIED products. Wi‑Fi CERTIFIED testing brings interoperability across manufacturers, strong security, a great user experience, and reduced support costs and product returns.
The industry is ready to bring to market new Wi-Fi products based on the IEEE 802.11n draft standard that will provide dramatically improved throughput and range, and support an even wider array of applications. As Wi-Fi technology becomes increasingly sophisticated, consumers can rely on the Wi-Fi CERTIFIED designation to identify products that will deliver the best user experience.
This
paper addresses some of the most frequent questions asked by retailers about Wi‑Fi
CERTIFIED, such as the advantages certification brings to retailers and their
customers, what is included in certification, how certification programs will
evolve, and how retailers and consumers can easily find Wi‑Fi CERTIFIED
products by looking for the Wi-Fi CERTIFIED logo and searching our online database.









